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The End of Average


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The End of Average draws on the very latest findings in the fields of psychology and sociology to show how, when we focus on individual findings rather than group averages, we are empowered to rethink the world and our place in it.

About the Author

Todd Rose is the co-founder and president of the Center for Individual Opportunity, an organization dedicated to providing leadership around the emerging science of the individual, and is a faculty member at the Harvard School of Education where he teaches educational neuroscience.


Transforms our understanding of who we are and what's important. -- Seth Godin author of Tribes
Readable, enlightening, and way above average. -- Daniel H. Pink author of Drive
A cogent rebuttal of assumptions about averageness -- Jonathon Keats * New Statesman *

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