Guy Kawasaki is a venture capitalist, serial entrepreneur and the author of nine books, including the bestseller The Art of the Start and Reality Check. Previously he was an Apple Fellow at Apple Computer, Inc and worked on the launch of the original Macintosh in the mid 1980s.
The power of a really good idea to transform the marketplace and
individual customer experiences is huge. Enchantment offers a
wealth of insights to help businesses and entrepreneurs tap into
that potential.
*Sir Richard Branson, Founder of the Virgin Group*
Read this book to create a company as enchanting as Apple.
*Steve Wozniak, co-founder of Apple*
Informative, concise guide from one of America's most influential
and, yes, enchanting entrepreneurs.
*Kirkus*
|
Ask a Question About this Product More... |
|
