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The Element


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About the Author

Sir Ken Robinson, Ph.D, was an internationally recognized leader in the development of creativity, innovation, and human potential. For twelve years, he was professor of education at the University of Warwick in the UK. He advised governments, corporations, education systems, and some of the world's leading cultural organizations. His bestselling book The Element has been translated into twenty-three languages. He died in 2020.

To learn more about Sir Ken Robinson, visit his website at: www.sirkenrobinson.com.


"The Element offers life-altering insights about the discovery of your true best self." -Stephen R. Covey, author of The 7 Habits of Highly Effective People

"Ken Robinson presents the theme of creativity and innovation in a way that makes you want to go out and make your dreams a reality. In his wonderfully easy-to-read and entertaining style he presents the stories of many who have done just that. . . . It is a book that lightens and lifts the minds and hearts of all who read it." -Susan Jeffers, Ph.D., bestselling author of Feel the Fear and Do It Anyway (R) and Life is Huge!

"A great and inspiring book. It's been said that an unexamined life is not worth living. True enough and Ken Robinson doesn't let us off the hook. After the first page, you have to abandon your ego and look for your own gifts and graces." -Warren Bennis, author of On Becoming a Leader: The Leadership Classic

"Robinson (Out of Our Minds), renowned in the areas of creativity development, innovation, and human resources, tackles the challenge of determining and pursuing work that is aligned with individual talents and passions to achieve well-being and success. . . . Motivating and persuasive, this entertaining and inspiring book will appeal to a wide audience." -Publishers Weekly

"Ken Robinson is a remarkable man, one of the few who really look at and into you, so he makes you feel at ease and happy. I'm proud to be in his book as one of the people he feels attained the Element. Reading his book helps you pinpoint the search we must all make to achieve the best in us." -Gillian Lynne, choreographer, Cats and The Phantom of the Opera

"While the world is changing faster than ever, our organizations, our schools, and too often our minds are locked in the habits of the past. The result is a massive waste of human talent. The Element is a passionate and persuasive appeal to think differently about ourselves and how to face the future." -Alvin Toffler, author of The Future Shock

"A brilliant and compelling look at creativity, and the path to succeed in the global world of tomorrow." -Harry Lodge, co-author of Younger Next Year

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