Matt Dixon is Executive Director of the Sales & Service Practice at
CEB. He is a frequent contributor to the Harvard Business Review,
and his previous book, The Challenger Sale, was a Wall Street
Journal bestseller.
Nick Toman is Senior Director of Research for CEB's Sales &
Services Practice and is a frequent contributor to the Harvard
Business Review.
Rick DeLisi is Senior Director of Advisory Services for CEB's Sales
& Service Practice and a noted public speaker and facilitator.
"This is what every business book should be like: stuffed with
practical advice, wellsupported by research, and written to keep
you eagerly flipping the pages." --DAN HEATH, coauthor of"
Decisive, Switch, and Made to Stick," from the foreword
"Most current customer support and customer experience improvement
programs are merely replays of age-old concepts with some new
terminology thrown in. The customer effort research and approach
recounted here is different. It is truly the first really novel
idea that I've heard--and implemented--in a long time. This is an
approach that drives innovative, significant improvement within my
teams . . . actions grounded in solid data . . . actions that yield
measurable, customer-visible results that we just couldn't achieve
via other means. It really has changed the way I think about the
support my team delivers." --DAN ROURKE, director of software
support, HomeAway, Inc.
"A must-have for any true customer experience leader's library.
Matt, Nick, and Rick are the 'MythBusters' of customer experience,
dispelling many commonly held but inaccurate beliefs around the
drivers of disloyalty and delight and what will really drive true
value to your business."
--LYNN HOLMGREN, vice president, customer experience strategy,
Frontier Communications
"If you are looking for one resource to keep on your desk that will
bring you back to the right focus for delivering a better customer
service, this is that resource." --CHRIS HALE, vice president,
reservation services, Hyatt
"Every business is looking for the secret to creating loyal
customers. This book not only builds a compelling case for
effortless customer experiences being the key to loyalty, but also
provides a clear road map for any business to achieve that goal.
It's a must-read!" --DEB OLER, vice president and general manager,
Grainger Brand, W. W. Grainger
"What's brilliant about "The Effortless Experience "is its
pragmatism, illustrated by the observation that w
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