COVID-19 Response at Fishpond

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E-Commerce 2020-2021
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Table of Contents

  • PART 1: INTRODUCTION TO E-COMMERCE
  • 1. The Revolution Is Just Beginning
  • 2. E-commerce Business Models and Concepts
  • PART 2: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE
  • 3. E-commerce Infrastructure: The Internet, Web, and Mobile Platform
  • 4. Building an E-commerce Presence: Websites, Mobile Sites, and Apps
  • 5. E-commerce Security and Payment Systems
  • PART 3: BUSINESS CONCEPTS AND SOCIAL ISSUES
  • 6. E-commerce Marketing and Advertising Concepts
  • 7. Social, Mobile, and Local Marketing
  • 8. Ethical, Social, and Political Issues in E-commerce
  • PART 4: E-COMMERCE IN ACTION
  • 9. Online Retail and Services
  • 10. Online Content and Media
  • 11. Social Networks, Auctions, and Portals
  • 12. B2B E-commerce: Supply Chain Management and Collaborative Commerce

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