JOHN RICHARDSON worked for more than fifteen years in the coffee-bar and restaurant industry, at one time running the largest sandwich business in Ireland. He used this experience to write Wake Up and Smell the Profit: 52 Guaranteed Ways to Make More Money in Your Coffee Business and The Coffee Boys Step-by-Step Guide to Setting Up and Managing Your Own Coffee Bar. A keen golfer, he lives with his wife and daughter in Bangor, Northern Ireland.
a likeable story of the human spirit. It is honest, inspiring, and motivational. Dream on. * New York Times Golf Blog * I'm heartily recommending Dream On to anybody who plays golf of ay sort of handicap from ten upwards. -- John Inverdale * BBC Radio 5 *