Beginning with a look at the subcultural world of gay men in the early part of the 20th century, this work analyzes the trends in dress adopted by gay men as well as the challenge gay style has made to mainstream men's fashion. The importance of body to gay culture is also addressed.
Shaun Cole is Associate Professor in Fashion at Winchester School of Art, UK.
'[A] fascinating study ... From the New Edwardians and muscle boys to Radical Drag and Genderfuck, Don We Now Our Gay Apparel has it all.' Gay Times 'This is a very readable book about gay men's dress in the 20th century, from coded signifiers of sexuality to macho cowboy clones.' The Scotsman '"Hegemonic masculinity" is a whole subject in itself, entertainingly and learnedly discussed in Shaun Cole's perfectly titled "Don We Now Our Gay Apparel", which shows in fascinating detail how "clothing has been a primary method of identification for and of gay men." ' London Review of Books 'This wonderfully named volume is an important addition to a thin area of research The book is an informative read, for both gay and straight students This is an academic work, but worthy of a wider following.' Amazon Books 'Deftly documents nuances associated with gay male dress and their impact on the fashion world, providing the reader with a deeper appreciation of the homosexual aesthete.' Choice 'Shaun Cole has excavated a subculture rich in sartorial signifiers A fascinating and comprehensive account. It is a treasury of fascinating material What comes through is the almost magical quality of dress.' History Workshop Journal
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