Introduction: History and Development of Fashion Studies 1. Theory and Practice 2. Research Process 3. Ethnography 4. Survey 5. Semiotics 6. Object-based Research 7. Internet Sources and Online Ethnography 8. Other Methodologies 9. Writing Up Conclusion: Future opportunities and avenues of fashion studies research
Introduces qualitative research methodologies and shows how to apply them to fashion research by combining theoretical and practical perspectives.
Yuniya Kawamura is Professor of Sociology in the Social Sciences Department at the Fashion Institute of Technology, New York, USA. She is the author of The Japanese Revolution in Paris Fashion (2004) Fashion-ology: An Introduction to Fashion Studies (2005, 2018), Fashioning Japanese Subcultures (2012), Sneakers: Fashion, Gender, and Subculture (2016).