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Doing Good by Doing Good


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Table of Contents

Acknowledgements vii Preface ix Introduction: Clarity comes with action xiii 1 Is there a better way? 1 2 How to engage 23 3 Business benefits of engagement 49 4 Small business: the multiplier effect 71 5 Medium-sized business: aligning values and purpose 85 6 Large business: strategic investment 103 7 The Origin story 121 8 Charity taking the lead 137 9 Journey to shared value 151 10 Measuring and reporting 169 11 Value of shared experiences 191 12 Selecting a charity partner 213 Afterword: Looking forward what s on the horizon 231 Index 241

About the Author

Peter Baines OAM is an international keynote speaker onthe topics of leadership, change management and corporate socialresponsibility. He offers insight into the lessons learnt from thechallenges he faced as a police officer, forensic investigator andfounder of the Thailand-based charity, Hands Across the Water.


Peter touches on some very interesting and timely concepts in his book Doing Good by Doing Good. I agree with his views that many organisations are attempting to do the right thing and certainly have the right intent when is comes to CSR, but few are executing their strategy to bring about the best return. Peter's advice to the charity sector to step up and change their ways, shifting from the old paradigm of just seeking donations, is encouraging and if heeded will lead to a more engaged sector and deeper relationship between corporate and charity. If you are in business, part of a foundation or leading a charity, you would be served well to read Peter's latest work. --Chris Cuffe, Company Director, Investment Professional and Philanthropist Baines makes a highly practical contribution to how the best businesses create value by having a more positive social impact. And considering his track record of actually doing so, who better to listen to. --Peter Sheahan, author, founder and CEO of ChangeLabsTM Peter Baines has correctly written that innovation and a sense of the entrepreneurial spirit are the key to the future, irrespective of industry or academic discipline. This is advice offered at an important time in our collective search for best practices and the truth. --William E. Strickland Jr, President and CEO, Manchester Bidwell Corporation

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