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Design Thinking


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Table of Contents

1. Design Ability 2. Designing to Win 3. Designing to Please 4. How Designers Think 5. Designing to Use 6. Designing Together 7. How Designers Work 8. Design Expertise Bibliography Index

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A short and very accessible primer explaining how designers think in order to create.

About the Author

Nigel Cross is Emeritus Professor of Design Studies, Open University, UK. He has vast experience as a design teacher and an international reputation as a design researcher through books such as Designerly Ways of Knowing and Analysing Design Activity, and editorship of the leading research journal, Design Studies.


Nigel Cross is widely recognised as the leading figure of his generation in design research. In this book he has produced an accessible, lucid and authoritative description of designers' thought processes and strategies, which is essential reading for understanding design. * Michael Tovey, Coventry University *
Mixing analysis with case studies, Nigel Cross provides a succinct introduction to 'design thinking'. His message - that creativity can be taught, nurtured and developed - should empower even the most elementary design students. * Elizabeth Guffey, Purchase College *
This book proves that Nigel Cross is truly one of the leading thinkers who are working hard to establish the body of knowledge for design. * Lee, Kun-Pyo, Korea Advanced Institute of Science and Technology *
A highly accessible read that will doubtless help many designers to better understand - and perhaps also to question - the things they do in their work life, and why they do them. * The Designer Magazine *
Design Thinking: Understanding How Designers Think and Work is a useful resource for people wanting to get a deeper insight into how designers go about designing things and systems, and a great first year student handbook. * Curve *

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