Bestselling authors Chip and Dan Heath show you how to overcome your brain's natural shortcomings and make better decisions. Winner in the Practical Manager category of the CMI Management Book of the Year awards 2014.
Chip Heath (Author) Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books- Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California. Dan Heath (Author) Dan Heath is a senior fellow at Duke University's CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written four New York Times bestselling books- Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over two million copies worldwide and have been translated into thirty-three languages.
A well-written, thought-provoking book. * Management Today *
A leader's most important job is to make good decisions, which -
minus perfect knowledge of the future - is tough to do consistently
. . . The Heath brothers explain how to navigate the land mines
laid by our irrational brains and improve our chances of good
outcomes. * Inc. *
The writing is humorous and often surprising . . . coupled with
their insightful analyses, the book proves particularly insightful.
* Publishers Weekly *
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