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Data Design


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Table of Contents

Introduction Organizing Knowledge Field of Study Goals Benefits Information Graphics Simplicity Milestones Basics Beware of Visual Displays Research and Common Sense Gestalt Principles of Perception Psychological Principles Colour Notation Reading Visual Displays Choice of Display Visualising Quantities Variables Pie Charts Vertical Bar Charts Histograms Stem-and-leaf Plots Horizontal Bar Charts Divided Bar Charts Stacked Bar Charts Step Charts Bubble Charts Line Charts Layer Charts Radar Charts Scatter Plots Picture Tables Heat Maps Small Multiples Don'ts Visualising Locations Thematic Maps Map Scale Map Projection The Geographical Coordinate System Map Orientation Choropleth Maps Proportional Symbol Maps Isopleth Maps Cartograms Chorochromatic Maps Dot Distribution Maps Transit maps You-Are-Here Maps Visualising Connections Trees Decision Trees Treemaps Mind Maps Positioning Maps Timelines Flow Charts Concept Maps Venn Diagrams Carroll Diagrams Euler Diagrams End Matter Sources Index Acknowledgements Author Bio

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Data Design: Visualising Quantities, Locations, Connections is a highly practical guide to the graphic representation of quantities, locations, connections and other forms of data, founded on solid design principles.

About the Author

Per Mollerup is Professor of Communication Design at Swinburne University of Technology, Melbourne, Australia. He previously edited and published Mobilia Design Magazine and Tools Design Journal in Copenhagen, Denmark. From 1984-2009 he was the owner and principal of Designlab in Copenhagen, an award-winning design consultancy specialising in wayshowing and branding. He is the author of several books on design, including Marks of Excellence: The History and Taxonomy of Trademarks (1997, 2013); Collapsibles: A Design Album of Space-Saving Objects (2002); Brandbook: Branding, Feelings, Reason (2008) (in Danish); PowerNotes: Slide Presentations Reconsidered (2011) and Wayshowing>Wayfinding: Basic & Interactive (2013).


Data Design makes a strong and clear attempt to describe the principles and practices of data visualisation needed to make data easily perceptible ... The book is very practical, no specialist tools are required ... [and it] also supports critical thinking ... A useful reference guide ... both parsimonious and comprehensive. * She Ji: The Journal of Design, Economics, and Innovation *
This book is intelligent and wise, clear and beautiful, stimulating and useful. It distills and presents in one place a mountain of research results and tried-and-true best practices. It is an invaluable resource for anyone interested in visual communication. -- Stephen M. Kosslyn, Minerva School of Arts and Sciences at the Keck Graduate Institute, USA
I love the economy of expression in Per Mollerup's writing. He applies the classic Danish design approach (modern but human) to the explanation of design, isolating the essence of a topic, then explaining it simply. This book joins his seminal 'Wayshowing' as an essential text. -- Rob Waller, Simplification Centre, UK
With the key words communicate, record and understand, Mollerup guides the reader in how to design complex data to facilitate the interpretation act. Generous well-designed visualizations and explanations work together as useful guidelines for anyone that frequently presents quantities, locations and connections. -- Yvonne Eriksson, Malardalen University, Sweden

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