Table of Contents

Introduction Chapter 1 Cyberfigurations, Cyberpop and Cyberpoetics Cyberculture as Discursive Formation Cyberfigurations Cyberfigurations and Paradox Analyzing Paradox in Cyberculture From Repurposing Critique to a Digital Analytic From Digital Analytic to Cyberpoetics Chapter 2 Cyber-Commerce & Computerized Subjectivity: ICT Marketing as Cyberpop The BLUR Manifesto: Your Job is to Master the BLUR The BLURred Individual: Computerized Subjectivity Rules of Formation: The Trinity The Trinity Part 1: Intangibility-Screen Culture, Simulation and Terminal Identity The Trinity Part 2: Connectivity-Virtual Freedom, E-Powerment and the Palm Phenomenon The Trinity Part 3: Speed-Technology that Follows You Chapter 3 Cyberpop & the Technomasculine: GenderBLUR in The Matrix Blurring Masculinity The Hacker Ethic Geek Chic In Virtual Reality There is No Spoon: Digital Embodiment and the Mythos of Technomasculinity in The Matrix Commodifying Geek Chic, Appropriating the Hacker Ethic, Technomasculinity in ICT Advertising Chapter 4 Technomasculinity: GATTACA , Gender and Genoism Bioengineering and the Genomic Order of Things Extreme Measures: The Corporeal Contract Genomic Femininity Genomic Masculinity A New Underclass The Bodies that Matter Chapter 5 Cyberfemininity: Pixel Vixens Mya Ananova Webbie Tookay Syndi Chapter 6 Technoeroticism, Cyberfeminity & Interactivity: The Lara Croft Phenomenon Cybercelebrity, Digital Siren Elusive Dreamgirl Avatar and Body Double Postfeminist Role Model and Caricature Conclusion Dangerous Mixtures and Uncanny Flexibility: The Shapeshifter in Contemporary Cyberfiction Illustrating Technoscience and Cyberculture Portraying the Genomic Subject The Shapeshifter Polymorph

About the Author

Sidney Eve Matrix (Ph.D. University of Minnesota, 2003) is Assistant Professor of Women's Studies at the University of Winnipeg.