Table of Contents

Introduction: Consuming Modernity / Dan Malleck and Cheryl Krasnick Warsh

Part 1 – Consumerism as Politics, Practice, and Ideology

1 Canada’s Consumer Election (1935) / Bettina Liverant

2 Consumer Culture and the Medicalization of Women’s Roles in Canada, 1919-39 / Tracy Penny Light

3 Selling Lysol as a Household Disinfectant in Interwar North America / Kristin Hall

4 Medicine Advertising, Women’s Work, and Women’s Bodies in Montreal Newspapers, 1919-39 / Denyse Baillargeon

5 Annie Turnbo Malone and African American Beauty Culture in the American West / De Anna J. Reese

Part 2 – Consumerism and Public Display

6 Women, Identity, and Sports Participation in Interwar Britain / Fiona Skillen

7 Aesthetic Athletics: Advertising and Eroticizing Women Swimmers / Marilyn Morgan

8 Shades of Change: Suntanning and the Interwar Years / Devon Hansen Atchison

Part 3 – Modern Girls

9 Beauty Advice for the Canadian Modern Girl in the 1920s / Jane Nicholas

10 (En)gendering a Modern Self in Post-Revolutionary Mexico City, 1920-40 / Susanne Eineigel

11 The Argentine Modern Girl and National Identity, Buenos Aires, 1920-40 / Cecilia Tossounian

Part 4 – Texts and Ideologies of Modernity and Consumerism

12 Protecting Gender Norms at the Local Movie Theatre: The Heidelberg Committee, 1919-33 / Kara Ritzheimer

13 Guilty Pleasures: Consumer Culture in the Fiction of Mary Quayle Innis / Donica Belisle

Selected Readings; Contributors; Index

Promotional Information

A fascinating look at the making of the thoroughly modern Canadian woman and her international counterparts.

About the Author

Cheryl Krasnick Warsh is a professor of history at Vancouver Island University. Dan Malleck is an associate professor in Community Health Sciences at Brock University. He is the author of Try to Control Yourself: The Regulation of Post-Prohibition Drinking in Ontario, 1927-44 (UBC Press, 2012).

Contributors: Devon Hansen Atchison, Denyse Baillargeon, Donica Belisle, Susanne Eineigel, Kristin Hall, Tracy Penny Light, Bettina Liverant, Marilyn Morgan, Jane Nicholas, De Anna J. Reese, Kara Ritzheimer, Fiona Skillen, Cecilia Tossounian.

Reviews

"Consuming Modernity" is a substantive and thought-provoking contribution to Canadian social, gender, and women's history.
- Linda Kealey, Associate Professor of History, University of New Brunswick

Although there has been much written in the American and British contexts about gender and consumption, this is the first collection on this topic to place Canada in an international context
- Sarah Elvins, Associate Professor of History, University of Manitoba