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Consumer Behavior
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Table of Contents

  • 1. Buying, Having, and Being: An Introduction to Consumer Behavior
  • 2. Consumer and Social Well-Being
  • 3. Perception
  • 4. Learning and Memory
  • 5. Motivation and Affect
  • 6. The Self: Mind, Gender, and Body
  • 7. Personality, Lifestyles, and Values
  • 8. Attitudes and Persuasive Communications
  • 9. Decision Making
  • 10. Buying, Using, and Disposing
  • 11. Groups and Social Media
  • 12. Income and Social Class
  • 13. Subcultures
  • 14. Culture

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