"It's a well written clean book which breaks out his concepts, tactics, and techniques and is a must-read for anyone in business--and particularly marketing and PR." --Ronn Torossian, CEO of 5WPR on his 10 Must-Read Public Relations and Marketing Books on "Business Insider"
David Ogilvy was born in West Horsley, England in 1911 and was the youngest of five children of a Scottish stockbroker. He was educated in Edinburgh and then at Oxford, but was thrown out before he completed his degree. This, he said, was the real failure in his life. He then worked in the kitchen of the Hotel Majestic in Paris and was a door-to-door salesman for AGA Cookers in Britain before emigrating to the US in 1938. At the age of 37, he founded his New York based agency, which later merged to form an international company now known as Ogilvy & Mather. It employs 10,000 people in 90 countries.
"I would like to make it mandatory that everyone in advertising
read David Ogilvy's first book, Confessions of an Advertising Man
at least once a year."--George Parker in Business Insider
"Required reading for anyone in business" --Media Week
"It's a classic...I tell my students if you're going to read a book about advertising, start with that one." -- Investor's Business Daily
"It's a well-written, clean book which breaks out his concepts, tactics, and techniques and is a must-read for anyone in business--and particularly marketing and PR." --Ronn Torossian, CEO, 5WPR, on his 10 Must-Read Public Relations and Marketing Books, on Business Insider
"Ogilvy is the creative force of modern advertising." --New York Times
". . . Throughout his book Confessions of an Advertising Man you will find deep insights on management, candor, and company culture." --The Huffington Post
"I'd highly recommend Confessions of An Advertising Man for entrepreneurs at all stages of growth...this book changed my perspective on brand and messaging distillation." --John Furneaux, the co-founder and CEO of Hive