Foreword for the 10th Anniversary Edition ix
Foreword for the Original Edition xiii
Preface to the 10th Anniversary Edition xv
Preface to the Original Edition xix
Acknowledgments for the 10th Anniversary Edition xxvii
Acknowledgments for the Original Edition xxix
About the Author xxxi
Part I: On Investment Strategy 1
Chapter 1 On Long-Term Investing 3
Chance and the Garden
Chapter 2 On the Nature of Returns 45
Occam’s Razor
Chapter 3 On Asset Allocation 77
The Riddle of Performance Attribution
Chapter 4 On Simplicity 109
How to Come Down to Where You Ought to Be
Part II: On Investment Choices 143
Chapter 5 On Indexing 145
The Triumph of Experience over Hope
Chapter 6 On Equity Styles 191
Tick-Tack-Toe
Chapter 7 On Bonds 217
Treadmill to Oblivion?
Chapter 8 On Global Investing 251
Acres of Diamonds
Chapter 9 On Selecting Superior Funds 277
The Search for the Holy Grail
Part III: On Investment Performance 303
Chapter 10 On Reversion to the Mean 305
Sir Isaac Newton’s Revenge on Wall Street
Chapter 11 On Investment Relativism 329
Happiness or Misery?
Chapter 12 On Asset Size 347
Nothing Fails Like Success
Chapter 13 On Taxes 373
The Message of the Parallax
Chapter 14 On Time 401
The Fourth Dimension—Magic or Tyranny?
Part IV: On Fund Management 423
Chapter 15 On Principles 425
Important Principles Must Be Inflexible
Chapter 16 On Marketing 445
The Message Is the Medium
Chapter 17 On Technology 465
To What Avail?
Chapter 18 On Directors 483
Serving Two Masters
Chapter 19 On Structure 503
The Strategic Imperative
Part V: On Spirit 533
Chapter 20 On Entrepreneurship 535
The Joy of Creating
Chapter 21 On Leadership 549
A Sense of Purpose
Chapter 22 On Human Beings 567
Clients and Crew
Afterword 585
Appendix I Some Thoughts about the Current Stock Market as 2010 Begins 591
Appendix II Some Thoughts about the Current Stock Market as 1999 Begins 599
Notes 607
Index 613
John C. Bogle is founder of the Vanguard Mutual Fund Group and President of its Bogle Financial Markets Research Center. He created Vanguard in 1974 and served as chairman and chief executive officer until 1996 and senior chairman until 2000. In 1999, Fortune magazine named Mr. Bogle as one of the four "Investment Giants" of the twentieth century; in 2004, Time named him one of the world's 100 most powerful and influential people; and Institutional Investor presented him with its Lifetime Achievement Award. Bogle is also the author of Enough. and The Little Book of Common Sense Investing, both published by Wiley.
"As founder of the giant mutual fund company, Vanguard Group, Bogle writes what he knows: how to steer one s way through mutual funds and the numbing variety of investment alternatives available today. His is a clear and readable style, and Bogle helps make still somewhat-arcane terms such as quantitative investing understandable." (SmartMoney.com) "Common Sense on Mutual Funds," by John Bogle, inventor of the retail index fund and founder of the Vanguard Group. It s the best book ever on fund investing, just updated for new investors. The case for indexing is rock solid, as you ll see here. It s the only strategy that works, long term." Jane s Book Club, http://janebryantquinn.com "Never before [have] I seen a book that so openly and successfully juxtaposed that which was said against that which actually happened over the period of a decade... As a long-time believer in low cost indexing, I didn t think I d learn much from this book. I was wrong! Reading this book offers investors a glimpse of the perspective and lessons learned from recent years that were anything but normal... This book, of course, is even more valuable to those that aren t a believer in indexing. It may be a hard read if you re among those who still believe that 90 percent of investors can all be above average. Consider the effort well worth it because the common sense in this book may save your retirement. Reading this book might also help you realize, as I have, that common sense really is pretty uncommon." Allan Roth, CBS Moneywatch.com "The definitive book on index fund investing. It explains why index fund investing is the best way no, the only way for people to invest their savings... [Bogle] does something few in the investing world would dare to do. He stands by what he said 10 years ago. The original text is presented unchanged. New data is added to reveal what happened over the past 10 years." Scott Burns, The Austin American Statesman A worthwhile addition to one s library, particularly as a reference publication... This . . revision of a book written ten years ago ... with the original text still present in the book, and an analysis of the predictions that were made ten years ago... makes fascinating reading. The analysis of the predictions on their own makes the book worth a read, even if all one does is look at the coloured sections which contain the updated material. (Australian Investors Association) More Common Sense from Jack Bogle. Jack s back and he s unbowed... The tome holds up well after a decade. Bogle hasn t altered a word of the original text, just added color coded data and text boxes to show where he was on or off the mark. Guess what? Jack doesn t offer many mea culpas... The book is still essential reading for investors. Whether you think indexing is the best way to investor not, it s filled with simple, powerful advice that can help stack the odds of long-term financial success in your favor. Reading it then helped shape me as an investor and analyst. Here are the most important lessons (besides the obvious one: that indexing works) that I ve drawn from the pages of both editions, as well as a couple of points where I, and many of my colleagues, dare to differ from St. Jack. (Morningstar)
"As founder of the giant mutual fund company, Vanguard Group, Bogle writes what he knows: how to steer one s way through mutual funds and the numbing variety of investment alternatives available today. His is a clear and readable style, and Bogle helps make still somewhat-arcane terms such as quantitative investing understandable." (SmartMoney.com) "Common Sense on Mutual Funds," by John Bogle, inventor of the retail index fund and founder of the Vanguard Group. It s the best book ever on fund investing, just updated for new investors. The case for indexing is rock solid, as you ll see here. It s the only strategy that works, long term." Jane s Book Club, http://janebryantquinn.com "Never before [have] I seen a book that so openly and successfully juxtaposed that which was said against that which actually happened over the period of a decade... As a long-time believer in low cost indexing, I didn t think I d learn much from this book. I was wrong! Reading this book offers investors a glimpse of the perspective and lessons learned from recent years that were anything but normal... This book, of course, is even more valuable to those that aren t a believer in indexing. It may be a hard read if you re among those who still believe that 90 percent of investors can all be above average. Consider the effort well worth it because the common sense in this book may save your retirement. Reading this book might also help you realize, as I have, that common sense really is pretty uncommon." Allan Roth, CBS Moneywatch.com "The definitive book on index fund investing. It explains why index fund investing is the best way no, the only way for people to invest their savings... [Bogle] does something few in the investing world would dare to do. He stands by what he said 10 years ago. The original text is presented unchanged. New data is added to reveal what happened over the past 10 years." Scott Burns, The Austin American Statesman A worthwhile addition to one s library, particularly as a reference publication... This . . revision of a book written ten years ago ... with the original text still present in the book, and an analysis of the predictions that were made ten years ago... makes fascinating reading. The analysis of the predictions on their own makes the book worth a read, even if all one does is look at the coloured sections which contain the updated material. (Australian Investors Association) More Common Sense from Jack Bogle. Jack s back and he s unbowed... The tome holds up well after a decade. Bogle hasn t altered a word of the original text, just added color coded data and text boxes to show where he was on or off the mark. Guess what? Jack doesn t offer many mea culpas... The book is still essential reading for investors. Whether you think indexing is the best way to investor not, it s filled with simple, powerful advice that can help stack the odds of long-term financial success in your favor. Reading it then helped shape me as an investor and analyst. Here are the most important lessons (besides the obvious one: that indexing works) that I ve drawn from the pages of both editions, as well as a couple of points where I, and many of my colleagues, dare to differ from St. Jack. (Morningstar)
Not that many years ago, an average bookstore might have had two or three books on mutual funds filed away in the business section. Today, as the number of Americans who invest in mutual funds continues to grow, such books take up several aisles in a section of their own. There are guides for data junkies and mathphobes, books that tell how to make a killing and books that tell how to avoid the coming disaster. A few classics stand above the clutter. Bogle on Mutual Funds is one of them. Now the same author has added another. While the first book aimed at educating beginners, the new one seeks to persuade experienced investors to discard received wisdom that isn't so wise after all. While no 450-page work on mutual funds with lots of charts can be considered fun summer reading, the book is always informative and the writing never worse than painless and sometimes quite lively. Bogle speaks with a rare authority. On one hand, he is the founder of Vanguard mutual funds, the second-largest mutual fund company in the world. So he knows the business from the ground up. On the other hand, Vanguard has always been famous for running the lowest-cost mutual funds, funds that eschew loads, engage in sensible strategies and return all profit to the investors. So Bogle is also a leading consumer advocate. That rare combination, mixed with years of serious research and a dash of style, makes Bogle an unparalleled guide to the world of mutual funds. Money Book Club alternate. (Apr.)
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