Leatrice Eiseman is founder and director of the Eiseman Center for Color Information and Training, executive director of the Pantone Color Institute, and spokesperson for Pantone, Inc. With degrees and advanced studies in psychology and counseling, in addition to her background in business and color/design, Ms. Eiseman travels 160 days a year speaking on color at trade shows, design centers, schools, and conventions for both professional and consumer groups. She is quoted extensively in the press and has made hundreds of appearances on major television shows as guest expert. Lee has written four previous books, Alive with Color (Acropolis Books, 1983), and The Pantone Book of Color (Harry Abrams, 1990), Colors for Your Every Mood (Capital, 1998), and Pantone Guide to Communicating with Color (Graphix Press, 2000). She lives in a claret red house on Bainbridge Island, Washington with her husband.
'The `Oh, I can't wear that' old rules have relaxed a bit, ' said
Leatrice Eiseman, director of Pantone Color Institute and author of
'The Color Answer Book.' Eiseman said green has a new image among
industry types: a neutral much like gray, black or brown.--Jill
Radskin "Boston Herald "
"Actresses from Hilary Swank to Renée Zellweger to Kate Hudson are
digging the color that once seemed banned from the red carpet --
and boardroom. 'It used to be perceived as a poor, countrified
color, ' says Leatrice Eiseman, color consultant and author of 'The
Color Answer Book.' 'It usually comes in style when people are
worried about the economy and are seeking security from the earth
tone.'"--USA Weekend Magazine
"And it's the perfect complement to spring. 'Green is significant
of new growth, ' says Leatrice Eiseman, director of the Pantone
Color Institute and author of 'The Color Answer Book.' People look
at green as a more neutral color, says Eiseman."--Janelle Erlichman
Diamond "The Washington Post "
"At least one author thinks vehicle colors are the equivalent of a
mood ring. Writing in 'The Color Answer Book, ' Leatrice Eiseman
says your color choice reveals clues to your personality. Deep
brown means you're down-to-earth; orange means you're talkative;
dark green means you're traditional; and, of course, red means
you're sexy, she says. Eiseman, however, has yet to explain what it
means if you're drawn to 'concrete.'"--Anita Lienert "Detroit News
"
"But as color experts point out, those who've grown up since the
'80s don't make that connection from having seen too many teal
junkers on the road, or walking into a house and seeing a beat-up
'70s avocado-green refrigerator. 'People of a certain age group,
boomers or seniors, might say 'Oh, nooo, save me from avocado
green, '' says color forecaster Lee Eiseman, author of 'The Color
Answer Book' (Capital Books). 'But there are a couple of new
generations that either weren't around, or were so young they don't
remember. To them, that color looks very new and fresh.'"--Susan
Whitall "Detroit News "
"Color consultant Eiseman, who is also executive director of the
Pantone Color Institute, offers an intelligent, highly opinionated,
question-and-answer guide to the use of hue, saturation and value
(to say nothing of tone, undertone, shade and tint)....For the pure
suggestiveness of color, Eiseman serves ample food for thought.
Amidst the color jungle, it's a blessing to have a guide like
Eiseman."--Kirkus Reviews
"For any have questions about making basic color choices: there are
a host of color-related questions to consider in any home or
personal project, and using a question/answer format, Eiseman
tackles many of them. Questions range from how cultural background
affects color choices and perceptions to the best colors of use in
health care settings, how to use guidelines for hair coloring,
considering the effects of a new color choice on personality, and
much more."--Midwest Book Review
"Green is in the limelight. From pistachio to avocado, nearly every
shade is sprouting up in interior design....Why do we love to live
with this color? 'Because of its association with nature, green has
a restful, calming influence, ' says Leatrice Eiseman, prominent
color consultant and author of 'The Color Answer Book.'"--Good
Housekeeping
"Leatrice Eiseman is executive director of the Pantone Color
Institute and author of 'The Color Answer Book, ' which features
100 of the most frequently asked questions about color. She says
color for this spring will be 'wildly divergent.'"--Leigh Grogan
"Sacramento Bee "
"Must Read."--Today's Books
"The book has many interesting facts on the use of color in the
office, home and garden and its effect on you, your family and your
health."--Stephanie Denton "The San Diego Union Tribune "
"There isn't a crystal ball for color forecasting. Color
forecasters are 'constantly gathering information, conducting
consumer surveys, studying lifestyle trends, the economic climate
and social issues' to determine what colors will represent the
feeling or mood of the moment, says Leatrice Eiseman, executive
director of the Pantone Color Institute in Carlstadt, N.J., and
author of the 'The Color Answer Book.' They also travel the world
looking for bright new ideas, exotic inspiration and foreign
allure."--Joan Green "The Hartford Courant "
"Ultimately, while 'colour is back!' might sound simplistic, its
reality is anything but. 'Coulor wields a powerful psychological
message, ' writes Leatrice Eiseman, executive director of the
Pantone Colour Institute in The Color Answer Book. ..Not sure what
the colour you're wearing (or thinking about wearing) says to the
world at large? Following is Leatrice Eiseman's attempt to make
sense of shades."--Financial Times
"Wear cool colors. Leatrice Eiseman, author of 'The Color Answer
Book, ' says to surround yourself with blue, blue-green and
lavenders and shades of pure green. Avoid stimulating colors such
as bright reds and oranges - concentrate on the cool colors found
in nature, such as snow white and grass green."--The Cleveland
Plain Dealer
"Your color questions answered. Leatrice Eiseman, executive
director of the Pantone Color Institute and author of 'The Color
Answer Book From the World's Leading Color Expert' answers more
than 100 questions about color in her new book, touching on home
decor, fashion and personality."--Erin Crawford "Des Moines
Register "
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