Introduction
Imaginative Play
Painting Ease, Rocking Pony, Marble Race, Magic Coin Bank, Rainbow
Thrower,Scrapwood Wagon
Doll-Time Projects
Doll Cradle, Doll High Chair
Construction Toys
Three of a kind Trucks, Front-End Loader,Toy Truck, Road
Grader,Bulldozer, Tug Boat
Push Toy Pals
Chomping Shark, Waddling Walrus, Beaver
Toy Storage
Treasure Chest, Kid Friendly Toy Box, Pencil Post Book Shelf
Publicity
National print media: Woodcraft Magazine – 125,000 circ.; Fine
Woodworking – 160,000 circ.; Woodworker’s Journal – 140,000 circ.;
Woodshop News – 52,000 circ.;Canadian Woodworker – 110,000
circ.
Blogs targeting woodworking such as: The Wood Whisperer, Close
Grain, Modern Woodworker’s Association, Woodworking for Mere
Mortals, The Drunken Woodworker, American Craftsman Workshop,
Woodcraft, Canadian Woodworking, Fine Woodworking Knots, Matt’s
Basement Workshop
Woodcraft website will feature book; email blasts to 200,000
subscribers:
Social Media promotion through: Facebook --
https://www.facebook.com/WoodcraftWoodworking; Twitter –
https://www.twitter.com/woodcraft; Pinterest --
https://www.pinterest.com/woodcraftsupply/woodcraft-magazine
Advertising - Confirmed: Print in Woodcraft Magazine, Publishers
Weekly, Library Journal; Online advertising on Woodcraft.com,
TheDrunkenWoodworker.com,
Advertising - Targeted: Print in Fine Woodworking, Woodworker’s
Journal, Popular Woodworking, Canadian Woodworking…Online on
TheWoodWhisperer and other top blogs, Publishers Weekly, Shelf
Awareness
Promotion - Confirmed on Woodcraft.com (author)
Website publicity and book give-away on: The Wood Whisperer, The
Drunken Woodworker, Fine Woodworking.com, Woodworking for Mere
Mortals, Woodworker’s Journal, Canadian Woodworker.com, American
Craftsman Workshop, and other top 50 websites.
Niche marketing to: Attendees of The Woodworking Shows, Woodworking
In America Conference, Maker Faires, Modern Woodworking Association
Events/Symposiums,
Email blasts to nationwide woodworking clubs
One of the woodworking industry’s most experienced journalists, Jim
Harrold brings nearly three decades of writing and woodworking
Classic Wooden Toys. His goal is to help woodworkers learn as much
about woodworking as possible through the variety of attractive
projects, essential techniques, and important products found in
each issue.
Most recently the editor of Woodcraft magazine, Jim served as the
editor of Home Plan Ideas, Do-It-Yourself, and Wood magazines, and
headed up several building books bearing the Better Homes & Gardens
name. Now retired, Jim’s assembled the shop he’s always wanted and
spends his free time building furniture, jewelry boxes, and
whatever else suits his woodworking needs.
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