Tim Brown is CEO and president of IDEO. Ranked independently among the ten most innovative companies in the world, IDEO is the innovation and design firm that contributed to such standard-setting innovations as the first mouse for Apple and the Palm V. Today, IDEO applies its human-centered approach to drive innovation and growth for the world's leading companies as well as government, education, healthcare, and social sectors. Tim advises senior executives and boards of Fortune 100 companies and has led strategic client relationships with such companies as Microsoft, Pepsi, Procter & Gamble, and Steelcase.
“Brown writes with a winning combination of thoughtfulness,
pragmatism and enthusiasm... He avoids the trap of presenting
design thinking as a panacea. Mr. Brown charts its failures as well
as successes…” — New York Times
“It’s like getting golf tips from Tiger Wood’s coach. Tim Brown’s
firm IDEO has won more medals for innovative design than anyone in
the world. If you want to be more innovative at work or in life,
study with the coach of champions.” — Chip Heath, co-author of Made
to Stick
“In his new book, the CEO of design shop IDEO shows how even
hospitals can transform the way they work by tapping frontline
staff to engineer change.” — BusinessWeek
“This should be mandatory reading for marketers and engineers who
can’t understand why a product as cool as the Segway wasn’t a
breakout hit.” — Inc.
“Tim Brown has written the definitive book on design thinking.
Brown’s wit, experience, and compelling stories create a delightful
journey. His masterpiece captures the emotions, mindset, and
methods required for designing everything from a product, to an
experience, to a strategy in entirely different ways.” — Robert I.
Sutton, author of The No Asshole Rule
“With people like Brown codifying design thinking, the tools are
out there to solve our problems if a few people are willing to
attack them with that sort of tenacity.” — Core77
“Tim Brown’s vision, intellect, empathy and humility shine through
every page of this book. Change by Design is for dreamers and
doers, for corporate executives and NGO leaders, for teachers,
students and those interested in the art of innovation.” —
Jacqueline Novogratz, founder, Acumen Fund and author, The Blue
Sweater
“Design thinking... is a way of seeing the world and approaching
constraints that is holistic, interdisciplinary, and inspiring.” —
Ivy Ross, executive vice president of marketing, The Gap
“Brown is clear, persuasive, and often funny... Even for those of
us without our own sovereign nation or blue-chip corporation,
design thinking offers a guide for rethinking and organizing our
everyday creative processes.” — SEED
“Brown makes a potent case for employing this creative
collaboration in a variety of settings.” — Miami Herald
“With clarity and crispness, Tim Brown, CEO of the honored, global
design consultancy IDEO, demonstrates through noteworthy examples
how the principles of design found in a studio can be applied to
many of the most urgent challenges facing society, business and
government today.” — Peter F. Eder, World Future Review
“In his highly readable and compelling new book, Change by Design,
Tim argues that “design thinking” needs to permeate every
organization—and shape all of its interactions with its
constituents.” — Gary Hamel, writer of Management 2.0
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