Donald Hoffman is professor of cognitive science at the University of California, Irvine. His writing has appeared in Scientific American and Edge, and his work has been featured in the Atlantic, Wired, and Quanta. He resides in Irvine, California.
"A masterpiece of logic, rationality, science, and mathematics.
Read this book carefully and you will forever change your
understanding of reality, both that of the universe and your own
self." -- Deepak Chopra, author of The Healing Self
"Hoffman's truly radical theory will force us to ponder reality in
a completely different light. Handle with care. Your perception of
the world around you is about to be dismantled!" -- Chris Anderson,
author of TED Talks
"Think you know what's really out there? Read this breathtaking,
whistle-stop tour of a book that illuminates all the profound
weirdness masked by our experience and assumptions." -- David
Eagleman, best-selling author of The Brain and Incognito
"A fresh view into who we truly are-one that transcends the
perceptions that we accept as reality. Hoffman unapologetically
takes us down a rabbit hole where we learn that all reality is
virtual and that truth lies solely in you, the creator." -- Rudolph
Tanzi, coauthor of Super Brain
"Captivating and courageous...anyone who reads this book will
likely never look at the world the same way again. Hoffman
challenges us to rethink some of the most basic foundations of
neuroscience and physics, which could prove to be exactly what we
need to make progress on the most difficult questions we face about
the nature of reality." -- Annaka Harris, author of Conscious
"In the mood to have your mind blown? In this fascinating, deeply
original, and wonderfully engaging book, Hoffman takes us on a tour
of the uncharted territory where cognitive science, fundamental
physics, and evolutionary biology meet- and where the nature of
reality hangs in the balance. You'll never look at the world- or,
rather, your interface- the same way again." -- Amanda Gefter,
author of Trespassing on Einstein's Lawn
"Woody Allen once said, 'I hate reality, but . . . where else can
you get a good steak dinner?' Hoffman turns that joke on its head:
What we have always been after is the steak dinner; what we call
reality is our best adapted strategy for getting it. Sink your
teeth into that!" -- Christopher A. Fuchs, professor of physics,
University of Massachusetts Boston
"This book is a must-read if you want to bring your understanding
of 'reality' in sync with the way the World is. You are in for some
major surprises and mind expanding. A good read that will set you
thinking about yourself, others and the world." -- Jan Koenderink,
author of Color for the Sciences
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