A groundbreaking examination of human perception, reality and the evolutionary schism between the two.
Donald D. Hoffman is Professor of Cognitive Sciences at the University of California, Irvine. He is the author of Visual Intelligence (Norton, 1998), as well as over one hundred scholarly articles on various aspects of human perception and cognition. He received a Distinguished Scientific Award of the American Psychological Association for early career research into visual perception; the Rustum Roy Award of the Chopra Foundation; and the Troland Research Award of the US National Academy of Sciences. His 2015 TED Talk 'Do we see reality as it is?' has had over 2.9 million views.
This book is pure, sunshine-yellow, stop-me-guys-if-I'm-being-crazy
California deep-think ... thoughtful, stretching and occasionally
brilliant.
*The Sunday Times*
Don Hoffman is widely regarded as one of the deepest and most
original thinkers of his generation of cognitive scientists. His
startling argument has implications for philosophy, science, and
how we understand the world around us. Yet despite his powerful
intellect and strong opinions, Hoffman is a genial writer with an
unfailingly pleasant voice."
*Steven Pinker, Johnstone Family Professor, Department of
Psychology; Harvard University; Author, 'The Sense of Style'; and
'The Better Angels of Our Nature'*
In this masterpiece of logic, rationality, science, and
mathematics, Donald Hoffman dismantles the local realism of Albert
Einstein and the "astonishing hypothesis" of Francis Crick, the
scientific giants of the century. Read this book carefully and you
will forever change your understanding of reality, both that of the
universe and your own self.
*Deepak Chopra*
Hoffman's truly radical theory will force us to ponder reality in a
completely different light. Handle with care. Your perception of
the world around you is about to be dismantled!
*Chris Anderson, author of 'TED Talks'*
Think you know what's really out there? Read this breathtaking,
whistle-stop tour of a book that illuminates all the profound
weirdness masked by our experience and assumptions.
*David Eagleman, best-selling author of 'The Brain' and
'Incognito'*
Empirical research on the human brain has made breathtaking
progress during the last three decades. What's missing, though, is
an attempt to see the 'big picture' of the kind Don Hoffman has
introduced in this book. And he does so with the wit, clarity and
originality that characterizes all his work.
*VS Ramachandran MBBS. PhD, FRCP, DSc, UCSD and Salk
Institute.*
A fresh view into who we truly are?one that transcends the
perceptions that we accept as reality. Hoffman unapologetically
takes us down a rabbit hole where we learn that all reality is
virtual and that truth lies solely in you, the creator.
*Rudolph Tanzi, coauthor of 'Super Brain'*
Captivating and courageous ... anyone who reads this book will
likely never look at the world the same way again. Hoffman
challenges us to rethink some of the most basic foundations of
neuroscience and physics, which could prove to be exactly what we
need to make progress on the most difficult questions we face about
the nature of reality.
*Annaka Harris, author of 'Conscious'*
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