Introduction: Strategic Exchanges Part I: Frames 1 Baptized by Fire 2 Analysing Frames 3 Frames at Work Part Il: Networks 4 Managing Impressions 5 Making Connections 6 Doing Business Part III: Fields 7 Exhibition of Virtue 8 The Art of Capitalizing 9 Creative Fields CoacluJoa: The Business of Ethnography
Also available in hardback, 9781845201944 GBP50.00 (February, 2005)
Brian Moeran is Professor of Culture and Communication, Copenhagen Business School. He is the author of numerous books and articles.
'A fascinating account of the relationships between artefacts, on the hand, and organsiations and society on the other...The implications represent a major challenge to some current theories of organisation.' EBF Magazine 'Personal relations and social connections increasingly characterize the world of interaction among brand managers, marketers and advertisers. With unusual clarity and perceptiveness, Brian Moeran details the nature and implications of such relations from his advertising and fieldwork experience in Japan. This book is pioneering in its approach, and will be required reading for academics interested in the subject, as well as for marketers and advertisers. 'Timothy Malefyt, Director of Cultural Discoveries, BBDO Advertising 'Ethnography is a very multifaceted enterprise now, and it is moving into new settings. Brian Moeran draws very effectively on key concepts to portray variations in his own field engagements, and after we have enjoyed it as a good read, his new book will help us organize our debates over relationships in the field. From a village of potters to the world of advertising, we move here in always stimulating company.' Ulf Hannerz, Dept of Social Anthropology, Stockholm University. 'An incisive, in-depth understanding of Japanese business relations -- by someone who really knows.' Koichiro Naganuma, CEO, ADK, Japan
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