Introduction
1: Reconversion: confirming the inter-war course
2: Corporate Structure and Management Strategy: decision making and
path dependence, 1945-68
3: British Leyland and Chrysler UK: lock-in, path overlap, and
dysfunction
4: The Final Stage in the Indigenous Path: British Leyland under
Edwardes, 1977-9
5: Design and Development: the practical man and the myth of
engineering excellence
6: British Production Methods: the evolution of flexibility and
failure of Fordism
7: Distribution Structures: dealers, agents, and self-interest
8: Domestic and Export Markets: demand, differentiation, and
product characteristics
9: Product Quality and Reliability: the silver British lemon
10: U-Turn, New Path, or Market Failure? 1979-94
Conclusion
Dr Timothy Whisler is in the Department of History at Saint Francis College, Loretto, Pennsylvania. He has a PhD from the London School of Economics and has contributed to many books and journals on the subject of the motor industry, including Wada and Shiomi, Fordism Transfomed (OUP, 1995).
... interesting and insightful ... a convincing account of the causes of the decline in the UK car industry. Organization Studies Whisler's study is substantial and engaged with the considerable secondary literature on the British motor industry. Contemporary British History This will be a useful work for anyone interested in industrial policy and the dramatically changing post-war economic structure of Britain. Contemporary Review
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