The story of LEGO's extraordinary rise, fall and rise again.
DAVID ROBERTSON joined the faculty of the Wharton School in 2011.
He teaches Innovation and Product Development in Wharton's
undergraduate, MBA and executive education programmes. From 2002
until 2010, Robertson was the LEGO Professor of Innovation and
Technology Management at Switzerland's Institute for Management
Development (IMD).
BILL BREEN is the co-author of The Responsibility Revolution- How
the Next Generation of Businesses Will Win (Jossey-Bass, 2010) and
of The Future of Management (Harvard Business School Press, 2007).
The raw material he deals with is every bit as durable and
gripping as Lego bricks. . .Robertson’s take on Lego’s success
holds plenty of lessons for companies pondering how to remain
innovative in a fast-changing world.
*Financial Times*
A nuanced and readable case study.
*Wall Street Journal*
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