Table of Contents

Chapter 1 Entrepreneurs and Consumers Part One The Past Chapter 2 Josiah Wedgwood, 1730-1795 Chapter 3 H. J. Heinz, 1844-1919 Chapter 4 Marshall Field, 1834-1906 Part Two The Present Chapter 5 Estee Lauder Chapter 6 Howard Schultz and Starbucks Coffee Company Chapter 7 Michael Dell Chapter 8 Historical Forces and Entrepreneurial Agency Notes Acknowledgments Index About the Author Jacket Photo Credits

About the Author

Nancy F. Koehn is an Associate Professor of Business Administration at Harvard Business School.

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