John Newhouse has written seven books and for many years was the Washington correspondent for The New Yorker. He lives in Washington, D.C.
In this update of his 1982 study of the aviation industry, The Sporty Game, Newhouse takes us inside the seesaw battle between the world's two remaining manufacturers of big airliners. "Mighty Boeing and the arriviste Airbus," both massive corporations and emblems of national pride, are worth exploring at length. Yet while the former New Yorker writer has invested a tremendous amount of effort in interviews and research, he fails to assemble his facts, quotes and informed judgments into a coherent story. Newhouse introduces a fleet of issues: international sensitivities, cost overruns, governance structure, missed deadlines, the U.S. airline crisis, purchase negotiations, engine mechanics, government subsidies, the economics of plane size, the composition of airplane wings. But his touch is too light. Strong personalities-most prominently, Boeing's controversial CEOs-flit in and out, never quite coming to life; the planes themselves fare no better despite pages of description. The thousands who work in the airplane and airline industries may enjoy the details; the rest of us-even frequent fliers-might not be as interested. (Jan. 16) Copyright 2006 Reed Business Information.
"A must-read for anyone looking for a glimpse into the white-knuckled world of the commercial airplane business."--BusinessWeek"One of the great business stories of our times."--The Chicago Tribune"An epic narrative. . . . There is nothing quite like it . . . [and there's] no better commentator on this sporting struggle than John Newhouse." --The Economist"Mr. Newhouse gives us a tutorial on a number of important issues that affect all participants in the global marketplace." --The Washington Times