Ways In to the Text
Who are W. Chan Kim and Renee Mauborgne?
What does Blue Ocean Strategy Say?
Why does Blue Ocean Strategy Matter?
Section 1: Influences
Module 1: The Author and the Historical Context
Module 2: Academic Context
Module 3: The Problem
Module 4: The Author's Contribution
Section 2: Ideas
Module 5: Main Ideas
Module 6: Secondary Ideas
Module 7: Achievement
Module 8: Place in the Author's Work
Section 3: Impact
Module 9: The First Responses
Module 10: The Evolving Debate
Module 11: Impact and Influence Today
Module 12: Where Next?
Glossary of Terms
People Mentioned in the Text
Dr Andreas Mebert holds a PhD in business administration from the University of Manchester. Stephanie Lowe holds an MSc in global media and journalism from the London School of Economics.