PREFACE IV
ACKNOWLEDGMENTS VIII
Chapter 1 A Toaster, a Dryer, and a Glimpse of Things to Come 1
Chapter 2 Chico 25
Chapter 3 Pioneer Days 39
Chapter 4 Materials and Ingredients 65
Chapter 5 A Bag Full of Dreams but Empty Pockets 81
Chapter 6 To Market, To Market 91
Chapter 7 Growing Pains 109
Chapter 8 Moving On Up 125
Chapter 9 The Time of Troubles 147
Chapter 10 The Winchester Mystery Brewery 163
Chapter 11 Fork in the Road 175
Chapter 12 Germinating a Workforce 183
Chapter 13 New Millennium, New Challenges 199
Chapter 14 Doing the Right Thing 207
Chapter 15 Good Is Not Good Enough 217
Chapter 16 The Future 235
INDEX 243
KEN GROSSMAN is the founder of Sierra Nevada Brewing Co.,established in 1980. Ken's passion for good beer began when afriend showed him the basics of homebrewing. He began brewingfive-gallon batches of beer on his own and soon became a proficienthomebrewer. In 1976, Ken opened his own store, The Home Brew Shop,and, soon after, began building a small brewery in the town ofChico, California. His goal: to brew exceptional ales and lagers.An avid backpacker, Ken named the new company for his favoritehiking grounds the Sierra Nevada Mountains. Finally, onNovember 15, 1980, the Sierra Nevada Brewing Co. brewed the firstbatch of what would soon become a landmark in American craftbrewing: Sierra Nevada Pale Ale. Today, the Sierra Nevada BrewingCo. is considered one of the premier craft breweries in the UnitedStates.
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