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The Best Leaders Don't Shout


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Table of Contents

About the Author Prologue Introduction: It's time to start a conversation about good leadership Who is this book for? Why me? Keeping it simple The Intentional CEO A lifetime of learning Where do you learn about leadership? The role of the leader The things we can control Leading - The 7 Principles of Profit The 7 Principles of Profit Getting started - your first 30 days Change - the leader's constant companion 'C' words to keep you on course 'C' word #1: Clarity In search of 'clarity of purpose' Postscript: 10 reasons why organisations fail 'C' word #2: Communication Postscript: Communication 'C' word #3: Consistency Postscript: 'C' words The power of planning Getting started: The most important question you will ever ask Introducing OPIATs Case study Communicating the plan Accountability Postscript 1: Sample planning process Postscript 2: OPIAT - customer experience Postscript 3: OPIAT - health and safety Culture, standards and values Leadership drives culture The 'culture carrier' Standards support culture Values enable culture Postscript: Values It's about the people, stupid People make the difference Personnel engagement Getting the right people doing the right things right 11 'R' words - how to be better at managing people Wander, observe, ask and listen - MBWA Caring for your people Motivation - what drives your team? Postscript 1: People - how to get your people engaged Postscript 2: People - how to conduct more effective performance reviews Managing millennials Postscript 1: 10 messages from millennials to their managers Postscript 2: 10 messages from managers to millennials Leading you, leading me Detail: Sweating the small stuff Time: Maximising the minutes Family: Go home Postscript: Family A question of leadership Change Leadership Finance and the back office Products and services Sales and marketing People Customers Sample questions for conducting a job interview Sample questions for the person being interviewed EPILOGUE ACKNOWLEDGEMENTS

About the Author

Bruce Cotterill took on his first leadership role at the age of just 17. He went on to build a career that he describes as a "vertical learning curve". In a CEO career dominated by change and transformation, he has led Australian real estate group Colliers in both New Zealand and Australia, Kerry Packer's ACP Magazines, and iconic Kiwi sportswear company Canterbury International. In 2008, he took charge of Yellow Pages Group to lead that business through a period of dramatic change, including the restructure of the Company's $1.8 billion of debt. He is now a professional director with a portfolio comprising six Boards, is a highly regarded advisor to business leaders, and is one of Australasia's leading conference keynote speakers. In his "spare time" he is a husband, father, lifeguard, ageing triathlete, competitive ocean swimmer and frustrated golfer.


This is a very powerful book filled with laser-focused insights on how to lead an organisation to great success. It is one of the few business books I would consider a must read. John Spence - a top 100 business thought leader in America.

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