Provides inspiration on what's working in the digital space Includes practical tips to enable marketers to replicate the successes Guides practitioners in mastering the art of customer engagement in their own endeavours
Damian Ryan is founder and chairman of The Global Academy of Digital Marketing, a collaborative movement comprised of digital marketers seeking knowledge, case studies, contacts and credible data to help them prosper. He is also a partner with Mediaventura, the UK's leading corporate finance firm for the TIME (Technology, Internet, Media and Entertainment) sector. He is the author of Understanding Digital Marketing and The Best Digital Marketing Campaigns in the World and is the editor of Understanding Social Media.
"The economic and social turbulence created by internet
opportunities have brought an entirely new level of confusion, even
for those like investors, marketers, publishers and service
providers for whom understanding is mission critical. Damian Ryan
clarifies without over-simplification and cuts through the jargon
to show what can be done with digital tools in creative hands."
*Richard Eyre CBE, Chairman of the Internet Advertising Bureau
UK*
"Far too often we are dependent on press releases and hearing
synopses at industry events to learn about some of the best digital
marketing campaigns and activities. Not only does Damian make it
easier to discover much more about brands and their campaigns, but
also to get depth on the campaign such as objectives, what lessons
we can learn and crucially an impartial expert's opinion. an
amazing compendium of work which will help us all in understanding
how brands are learning, adapting and evolving their digital
advertising."
*Noel Penzer, Managing Director, AOL*
"Praise for the previous edition: Offers a fine collection from
international successful digital marketing campaigns, and is a pick
for any business collection. No business library should be without
this!"
*Midwest Book Review*
"Brings together an international collection of successful digital
marketing campaigns...exploring how businesses have harnessed
social media, blogs, forums, online video, and email to boost their
brand. It is an interesting addition to an industry that is still
very new."
*New York Journal of Books*
"This breezy, well-organized, easy-to-read volume is the best
summary of the development and application of social media to the
marketing arena. Highly recommended."
*CHOICE*
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