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Behavioral Insights


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An accessible introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems.

About the Author

Michael Hallsworth, PhD, is Managing Director of the Behavioral Insights Team (BIT) North America. He has held positions at Columbia University and Imperial College London. Elspeth Kirkman is Senior Director for Social Policy in BIT's London office.


"A brilliant book, packed with wisdom and insights, and a ton of fun to boot. The best one-stop shop, if you're interested in behavioral science, and in how to improve the world."

Cass R. Sunstein, Robert Walmsley University Professor, and coauthor of Nudge

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