Contents
Introduction
The Basics: What is layout?; Imposition; Working with pages; The
golden section.
The grid: The symmetrical grid; Symmetrical variations;
Asymmetrical grids; Developing the grid; The baseline grid;
Cross-alignment; Working without a grid.
Elements on a page: Columns and gutters; Images; Alignment;
Hyphenation and justification; Hierarchy; Arrangement; Entry
points; Pace.
Form and function: Dividing the book; Appropriation; Exquisite
corpse; Binding.
Layout in use: Scale; Indexing; Orientation; Dividing the page;
Structure/unstructure; Paper engineering; Passe partout;
Juxtaposition.
Media: Magazines and brochures; Websites; Moving image;
Packaging.
Glossary
Exercises
Index and acknowledgements
Contacts
Working with ethics
Introduces the fundamentals of layout within graphic design. It shows readers how to work with text and images to create powerful forms of visual communication.
Gavin Ambrose is a tutor on both the Typographic and Information
Design courses at the London College of Printing, UK. He has
written and designed several books on branding and packaging.
Paul Harris is a freelance writer and editor. His work has appeared
extensively in magazines and journals on both sides of the
Atlantic, including style bible Dazed & Confused.
Thanks to AVA for producing great resources for design educators.
I've been very, very pleased with the materials again!
*Bennett Holzworth, Concordia University, USA*
The complete basic design series will be a good addition as both
primary and ref books for coursework.
*Gail Bayeta, Austin Community College, USA*
Another wonderful text on a very important topic. Very thorough and
full of good recommendations and rules to apply.
*Stanly Community College, USA*
This book is a great primer for students - or anyone wanting to
focus on basics principles of design.
*Dynamic Graphics (on the first edition)*
The book Basic Design 02: Layout, is easy to understand and lots of
photos and illustrations to explain the text. Great resource. Each
chapter is flawlessly comprehensive and the pictures, diagrams and
photographs make this book a must for any designer who is looking
to fully understand the essential skills required for making a good
layout. As the Basic Design 01: Format, it is a very good book to
use as supporting material for my classes.
*Celine Duijndam, Teacher, Hogeschool Rotterdam, Netherlands*
I have found no better text for teaching graphic design than the
Basics Design series—they're the books I've been waiting my entire
teaching career for. Chapter-based learning packaged in easily
digestible sizes for one term with excellent, current examples of
the theory presented in practice.
*Darren Stebeleski, Martha Street Studio, Canada*
I liked the way the book cleverly uses itself to demonstrate its
content. The use of mixed papers is a particularly useful aspect
when teaching. Overall, the book is contemporary and attractive in
its layout and price ... Its content is particularly relevant ...
as a teaching tool for staff, and as a reference book for students
throughout all four years of the Fashion Marketing programme.
*Nick Sellars, Northumbria University, UK*
A really great text with wonderful images and clear
explanations.
*Alyssa Lang, Cal Poly Pomona, USA*
The book is very easy to read and it has an attractive layout,
which is inviting as a page-turner. The chapters explore the basics
of layout in an engaging manner.
*Andrea Vom Ende Thoma, The Art Institute of Atlanta, USA*
An absolutely brilliant book and an absolute must have for anyone
learning layout in graphic design or otherwise. It gives a
excellent insight into the basic forms of layout from the simple
symmetrical grid and its application to the application of more
complex grids such as module based grids ... I'm impressed by the
range of topics that are covered in Layout and the book overall
lays a really strong ground structure for students to build upon or
for people to remind themselves of. Overall I'm very impressed and
happy to recommend it to all the students I teach and colleges I
work with. It's a must have for all graphic students at a really
good price.
*Matthew Mould, University of Derby, UK*
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