Promotional Information

Apple Computer sets the standard for innovation and ease of use in the technology world. Here's how it did it.

Table of Contents

Acknowledgements Preface Introduction 1. Origins and History 2. Founders and Key Players 3. Historical Context 4. Strategies and Innovations 5. Impact on Society 6. Technology Timeline 7. Macworld Expo 8. Apple Leadership 9. Competition 10. Finances 11. Future Prospects Bibliography Glossary Notes

About the Author

JASON D. O'GRADY has written for many Macintosh trade magazines, including MacWorld, MacWEEK, and MacPower (Japan). He has also been interviewed on ABC, NPR, NBC, and BBC radio, and featured in the New York Times, Wall Street Journal, and USA Today. O'Grady runs O'Grady's PowerPage.org, a Web site devoted to mobile applications related to Apple products.

Reviews

Describing Apple Inc. as the 'little company that could,' O'Grady (who has written for Mcintosh trade magazines and who has a Web site devoted to applications related to Apple products), traces the history of the company founded by Steve Jobs in 1977 as Apple Computers. The book includes an illustrated timeline of its hardware and software innovations; information on key players; competition; financial data; Macworld Expo; and trivia (e.g., the Macintosh was nearly named the Bicycle). But missing from the discussion of the company's future prospects is a possible successor to the apparently ailing Jobs.
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