TODD HERMAN is a toughness and performance coach to professional and Olympic athletes, as well as a leadership and performance advisor to billionaires and hundreds of entrepreneurs. He's also the creator of the 90 Day Year (TM), a business achievement program designed for business owners to master the art of execution.
"I used this exact strategy to get to the top of my sport. This is
truly what elite professionals do to win. This book is a gift!" --
Frank Shamrock, UFC champion, entrepreneur, and philanthropist
"My first thought: This book is going to change minds and change lives. My second thought: How can I get this book into all of my clients' hands?!" -- JJ Virgin
"This needs to be required reading for every ambitious soul! Finally, a book to help conquer the challenges of doing hard stuff by someone who has coached top performers!" -- Brian Smith
"In The Alter Ego Effect, Herman takes you on a mind-expanding journey to find your Heroic Self. If you want a stronger mental game-get this book!" -- Emily Fletcher
"Todd has written the definitive playbook for people striving to achieve great things! This will not only inspire people but give them a real tool to help win at life." -- Neil Patel