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The Alter Ego Effect


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About the Author

TODD HERMAN is a toughness and performance coach to professional and Olympic athletes, as well as a leadership and performance advisor to billionaires and hundreds of entrepreneurs. He's also the creator of the 90 Day Year (TM), a business achievement program designed for business owners to master the art of execution. Twitter: @todd_herman, 23,700 followers Facebook: toddhermanconnect, 105,824 followers


"I used this exact strategy to get to the top of my sport. This is truly what elite professionals do to win. This book is a gift!" -- Frank Shamrock, UFC champion, entrepreneur, and philanthropist
"My first thought: This book is going to change minds and change lives. My second thought: How can I get this book into all of my clients' hands?!" -- JJ Virgin
"This needs to be required reading for every ambitious soul! Finally, a book to help conquer the challenges of doing hard stuff by someone who has coached top performers!" -- Brian Smith
"In The Alter Ego Effect, Herman takes you on a mind-expanding journey to find your Heroic Self. If you want a stronger mental game-get this book!" -- Emily Fletcher
"Todd has written the definitive playbook for people striving to achieve great things! This will not only inspire people but give them a real tool to help win at life." -- Neil Patel

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