TODD HERMAN is a toughness and performance coach to professional
and Olympic athletes, as well as a leadership and performance
advisor to billionaires and hundreds of entrepreneurs. He's also
the creator of the 90 Day Year™, a business achievement program
designed for business owners to master the art of execution.
Twitter: @todd_herman, 23,700 followers
Facebook: toddhermanconnect, 105,824 followers
“I used this exact strategy to get to the top of my sport. This is
truly what elite professionals do to win. This book is a gift!” —
Frank Shamrock, UFC champion, entrepreneur, and philanthropist
“My first thought: This book is going to change minds and change
lives. My second thought: How can I get this book into all of my
clients’ hands?!” — JJ Virgin
“This needs to be required reading for every ambitious soul!
Finally, a book to help conquer the challenges of doing hard stuff
by someone who has coached top performers!” — Brian Smith
“In The Alter Ego Effect, Herman takes you on a mind-expanding
journey to find your Heroic Self. If you want a stronger mental
game—get this book!” — Emily Fletcher
“Todd has written the definitive playbook for people striving to
achieve great things! This will not only inspire people but give
them a real tool to help win at life.” — Neil Patel
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