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All Marketers Are Liars


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About the Author

Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He's an entrepreneur, the founder of several successful businesses and a popular TED speaker. He writes one of the most influential business blogs in the world at


Praise for Seth Godin: uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted on and off.

It's easy to see why people pay to hear what he has to say.

If Seth Godin didn't exist we'd need to invent him.
--Alan Webber, founder, Fast Company

If your idea, or issue, or candidate, or product isn't catching on, you haven't been reading Seth Godin.
--Micah Sifry, cofounder, Personal Democracy Forum

Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer...and also a clear-eyed visionary.
--Miami Herald

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