Table of Contents

• 1. Adobe Target and Optimization Today
• 2. Enabling Optimization with the Mbox
• 3. Using Target Standard
• 4. Activities: Key Tools in Your Optimization Tool Belt
• 5. Segmentation and Targeting
• 6. Understanding Test Results: Real-time Reporting
• 7. The Adobe Target Profile: The Key to Advanced Optimization
• 8. Exploring the Adobe Target Mechanics
• 9. Speeding Up with Automation
• 10. Adobe Target and Tag Management: The Future of Testing
• 11. Integrating with the Adobe Marketing Cloud

About the Author

Brian Hawkins has been in the optimization and personalization space for many years supporting dozens of clients both big and small across every industry vertical. Brian started his personalization career at Offermatica in San Francisco where he was a member of the Advanced Services team. Brian continued his support of clients when Offermatica (later Test&Target, now part of the Adobe Target solution) was acquired by Omniture and then by Adobe as a Senior Solutions Consultant. During these years, he architected solutions across many platforms to drive additional value and opportunity for clients. He is now a partner at Web Analytics Demystified in Chicago.