Foreword
Acknowledgments
Introduction
1 Value Your Time
2 Get Paid for Your
Information
3 Is the Customer Always Right?
4 Evaluating Customer
Complaints
5 How to Dress for Success: the Lost Skeleton of
Cadavra
6 Seven Steps to Outrageous Business Success
7 The Trouble With Asking Strangers for Favors
8 Do C-Level Executives Speak a Different
Language?
9 Asking People for Free Advice
10 Find a Need and Fill It
11 Are You a Type A or Type B
Personality?
12 Three Ways to Win at E-Mail
Marketing
13 What’s Working in Direct Mail
Today
14 Biggest Self-Help Myth Exposed
15 Fail Your Way to Success
16 Write Like Your Reader Talks
17 The Time for Action is Now
18 Make Yourself Indispensable
19 Have an Attitude of Gratitude
20 Keep Your PC Running in Any Situation
21 Stop Bragging
22 Stick to Your Niche
23 Twenty One Things That are Wrong About Modern
Marketing
24 Do What Makes You Happy
25 How to Get People to Trust You
26 Why Information Products are Like
Fruit
27 Should You Worry About Internet Piracy?
28 Best Places to Get Sales Leads
29 Let Go of the Past
30 How to Write Great How-to Content
31 Become a More Confident Speaker
32 The Four Stages of Marketing Competence
33 Twenty Two Undeniable Truths of Life
34 Start Small
35 Thirty Eight Great Headlines You Can
Swipe
36 Seven Ways to Command Higher Fees
37 Command Premium Pricing for Your Products
38 Write Stronger Landing Pages
39 Ten Steps to Internet Marketing Success
40 Selling with “False Logic”
41 The Awful Truth About Affiliate Marketing
42 Thank a Teacher Today
43 Do You Really Need to Ask?
44 Start Your Own Home Business After 50
45 The 4 Keys to Success and Happiness
46 Five ways to Take the Fear and Anxiety Out of
Public Speaking
47 New Google Algorithm Demands Better Article
Writing
48 Service Businesses: 7 Ways to Beat Your
Competitors
49 Is Your Music Still Inside You?
50 Marketing With Premiums
51 Work Is Its Own Reward
52 What I Love About Copywriting
53 How to Get Really Good at Writing or Anything
Else
54 Keep Your PC Up and Running — All the
Time
55 Common Grammar Mistakes to Avoid
56 Who Buys Information Products?
57 The Power of Persistence
58 The Hidden Dangers of a 9 to 5 Job
59 Three Reasons Why People Don’t Write
Well
60 Don’t Get Enamored With What’s Hot and Trendy
in Marketing
61 Improve Personal Productivity with the Pareto
Principle
62 Why Internet Marketers Give Away Their Content
for Free
63 What’s Your Definition of Success?
64 Information Marketing: Beyond
E-Books
65 Five Proven Strategies for Getting
Clients
66 Consumers Love Freebies
67 Motivating Consumers With the 4 Ds of
Marketing
68 Why You Can’t Do Everything
69 Seven Tips for Getting Your Book
Published
70 Do This Before E-Mailing Affiliate Offers to
Your List
71 How to Cut Down on Refund Requests
72 How to Treat Your Best Customers ... and Your
Worst
73 Get Rich in Your Niche
74 There’s No Substitute for Real-World
Experience
75 Time to Stop Reading and Start
Doing
76 Do You Burn With the Envy of
Others?
77 Write Like They Talk
78 The 3 Most Important Skills for Internet
Marketing
79 Building Your “Swipe File”
80 Crafting Your Elevator Pitch
81 The Awful Truth About Content Marketing
82 How to Get Out of a Slump
83 Action vs. Motivation
84 The Virtue of Modesty
85 What It Really Takes to Become a Guru
86 What You Have to be Good At to Succeed
87 Five Mistakes I Wish I Had Avoided
Conclusion
4 Bonus Reports (a $116 Value) — Yours FREE
About the author
Index
Bob Bly is the author of eighty published books, including "The Elements of Business Writing" (Longman) and "Start Your Own Home Business After 50" (Linden). He is a freelance copywriter with over thirty years' experience in direct marketing; clients include PSE&G, IBM, AT&T, Medical Economics, Prentice Hall, and Kiplinger.
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