About the Author

Udi Ledergor is a four-time VP Marketing at B2B start-ups Panaya (sold to Infosys for $200 million), Yotpo, Sarine Technologies (traded on the Singapore Stock Exchange with a market cap of around $700 million), and EyeClick. Throughout his successful marketing career, Udi has personally planned, managed, and analyzed performance of hundreds of exhibition booths in every corner of the world, from North America, through Europe, to South Africa, Hong Kong, and China. Udi holds an MBA and a B.Bus. from the College of Management in Israel and is currently working out of Tel-Aviv, Israel, helping select high-tech companies grow by optimizing their sales funnel and marketing efforts.