About the Author

Carl was a Missouri boy who studied journalism and then pitched up in Shanghai in 1911 to start China's first American-run English-language newspaper, the China Press. He then started his own advertising agency that made him wealthy and revolutionized advertising and brand management in China. He was one of the most prominent foreigners in China during the era between the world wars.

Reviews

"A rich trove of anecdotes and insights about the Chinese people and doing business in China, much of which still holds true today." James McGregor author of One Billion Customers

Quite simply a masterpiece - if you only ever read one book on China then this has to be it." - Paul French author of Carl Crow, a Tough Old China Hand