When we introduced Thinkbaby over 7 years ago, 95% of the baby bottles on the market were made of polycarbonate which contains BPA. Initially, we attempted to convince the major companies to move off of polycarbonate, but after being unsuccessful we launched thinkbaby and thinksport to address the concern of chemicals leaching from consumer products. We started with the baby bottle because polycarbonate was ubiquitous across the industry. As little ones systems are still in a state of development they have very little defence against foreign chemicals. While many companies have emerged to offer BPA free baby bottles, many bottles not only still contain BPA despite saying BPA free (see health Canada study), but many companies have also landed on untested materials just because the material claims to be free of BPA. Thinkbaby utilises the precautionary principle in the creation of all of our products. We dont jump to new materials without doing the requisite testing to ensure that we haven't landed on another BPA-like material. When we target a product segment that concerns us, we ask the question, How can we make the product line Safe. Functional. Sustainable.