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Strategic Risk Taking
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Change to Strange
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Must-Win Battles
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The Power of Impossible Thinking
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Winners Never Cheat
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The Power of Impossible Thinking
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Marketing in the Public Sector
Marketing in the Public Sector

By Nancy R. Lee , Philip Kotler

Paperback / softback (USA), December 2009
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The Fortune at the Bottom of the Pyramid
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Inside the Mind of the Shopper
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Firms of Endearment
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Key Marketing Metrics
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Capitalism at the Crossroads
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Finding Fertile Ground
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Marketing That Works
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Six Rules for Brand Revitalization
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The Momentum Effect
The Momentum Effect

By Jean-Claude Larreche

Paperback / softback (USA), December 2009
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Winners Never Cheat
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We Are Smarter Than Me
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Change to Strange
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Understanding Arbitrage
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