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The 22 Immutable Laws of Marketing
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The (Mis)Behaviour of Markets
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Medici Money
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The 22 Immutable Laws of Branding
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Character of a Corporation
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Only the Paranoid Survive
Only the Paranoid Survive

By Andrew Grove

Paperback (UK), April 1998
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Ten Faces of Innovation
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Tao of Motivation
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Yes!
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Asian Godfathers
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Co-Opetition
Co-Opetition

By Adam M. Brandenburger , Barry J. Nalebuff

Paperback (UK), September 1997  5 of 5 Stars!
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After Image
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Meaning Inc.
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The Rise and Fall of Marks & Spencer
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Building a Better Business
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Empires of Oil
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The Admirable Company
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Brand Warriors of China
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Futurewise
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