The ultimate pocket map of Zurich! Explore Zurich with ease with the help of this genuinely pocket-sized, pop-up map. Small in size yet big on detail, this compact, dependable, city map will ensure you don't miss a thing. * Includes 2 PopOut maps: an overview of the greater city area and a detailed street map of central Zurich * Additional maps of the area surrounding Zurich and the transport system are also included * Handy, self-folding, tourist map is small enough to fit in your pocket yet offers extensive coverage of the city in an easy-to-use format * Thorough street index is also featured and cross-referenced to the map so you can easily find your destination * Key places of interest are listed offering you advice on the best things to see
PopOut is the unique, genuinely pocket-sized map which features our
patented PopOut fold. It is this innovative design that allows our
precise, easy to follow cartography to be right in your hand when
you need it most. Moreover, the origami fold means you can do away
with that awkward, oversized map, making it a compact and discreet
reference tool that doesn’t shout `tourist alert’!
PopOut was founded in 1993. Having spotted a need to cure what he
calls 'Map Stress Syndrome' after watching numerous tourists around
the City of Bath, England, battling with oversized maps, founder
Derek Dacey recalled the invaluable miniature charts he used during
his days as a commercial pilot. Aiming to bring this level of
usability to the city map market, a small team of designers was
recruited to realise what would soon become the PopOut. 1993 saw
the release of the first ever PopOut Map Bath, which was sold in
the gift and souvenir trade across the city.
Hot on the heels of this initial success, a research trip to the
USA culminated in a redesigned layout, combining strong photo
images, high quality printing and laminated covers – standards
which are still adhered to today. That research trip also saw the
birth of the first US destinations covered in the PopOut range –
Boston, NYC, Philadelphia and Washington DC. Launched in the new
style in the US they enjoyed instant success in the gift and
souvenir trade.
Today, PopOut produces over 100 titles for major destinations and
is loved by travellers the world over.
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