Table of Contents

• Part I: You’re Anything but Small
• Chapter 1: Welcome to the Big Wide Social Media Stage
• Chapter 2: The Changing Social Landscape of Communication
• Part II: Social Media Networking Basics
• Chapter 3: Twitter: 140 Characters to Success
• Chapter 4: Facebook Pages: The Public Face of Your Brand
• Chapter 5: LinkedIn: Adding Your Link to the Chain of Success
• Chapter 6: YouTube: Your Brand Channel
• Chapter 7: Foursquare: Putting Your Brand on the Map
• Chapter 8: Blogging Your Way to Business Success
• Chapter 9: The Secrets to a Successful Blog
• Part III: The 10-Step Method to Building a Fast and Effective Online Presence
• Chapter 10: Step 1: Listen First, Engage Second
• Chapter 11: Step 2: Understand and Build Your Social Media Voice
• Chapter 12: Step 3: It’s Who You Know—Finding and Attracting the Influencers
• Chapter 13: Step 4: Don’t Get Too Big for Your Social Media Boots!
• Chapter 14: Step 5: Instilling a Sense of Community
• Chapter 15: Step 6: Do You Need a Brand Makeover?
• Chapter 16: Step 7: Become a Social Conductor
• Chapter 17: Step 8: Introducing Cross Platform Promotion
• Chapter 18: Step 9: Social Media Darwinism—Survival of the Fittest
• Chapter 19: Step 10: Knowing You’ve Made It and Measuring Your Success
• Part IV: AN EXPERT IN YOUR POCKET
• Chapter 20: Jeff Bullas
• Chapter 21: Lori McNee
• Chapter 22: Paul Steele
• Chapter 23: Jessica Northey
• Chapter 24: Danny Devriendt
• Index

About the Author

Sarah-Jayne Gratton is an author, television presenter, and former theatre performer. She is European correspondent for the television show You Are the Supermodel, where she hosts a weekly segment on personal branding.

A former actress, Sarah-Jayne is an influential social media persona, speaker, and writer, regularly featured in Social Media Today and other publications including In-Spire Lifestyle Magazine (in-spirelsmagazine.co.uk) and blogcritics.org. She was nominated for a Shorty Award in social media and is one of “Twitter’s Top 75 Badass Women” (bitrebels.com). She is also listed in the Top 50 of The Sunday Times “Social List.”

Sarah-Jayne studied at Cardiff University, where she received a Bachelor of Arts in Educational Psychology and later a Doctorate in Psychology.You can find out more about Sarah-Jayne at sarahjaynegratton.com and can follow her on Twitter (@grattongirl).

Dr. Dean Anthony Gratton is a bestselling author and columnist.

Dean has worked extensively within the wireless telecommunications R&D industry and has an accomplished career in software engineering. He has enjoyed a variety of roles and responsibilities in addition to being an Editor of the Specification of the Bluetooth System: Profiles, v1.1 (the original specification). He has participated in defining the initial Bluetooth Personal Area Networking profile and was active in the Near Field Communication (NFC) technology and marketing committees. His wireless research work has been patented.

Dean has developed, architected, and led teams across several new product developments for mobile phones, DigitalTV, broadband, Femtocells, Bluetooth,Wi-Fi, ZigBee, NFC, and Private Mobile Radio.

Dean is a columnist for Incisor.TV, where he has written a number of contentious articles sharing his thoughts and challenges on industry news, opinions, and gossip. He continues to make an authoritative published and vocal presence within the wireless telecommunications industry.

Dean holds a B.Sc. (Hons.) in Psychology and a Doctorate in Telecommunications. You can contact Dean at books@deangratton.com and follow him on Twitter (@grattonboy) to enjoy his witty shenanigans and his social media and technologyrelated tweets. Dean is an influential social media persona and was listed in the 50 “Top Dogs” of Twitter (bullsandbeavers.com).You can also read more about his work at deangratton.com.