$1000 marketing and publicity budget
Indie Bound Advance Access & White Box
postcards
Regional radio and TV interviews (KQED - NPR, KRON TV - San
Francisco)
Features in regional and urban media: SF Chronicle, SF Examiner,
San Jose Mercury News, Los Angeles Times, Seattle Times, Honolulu
Star Bulletin, New York Times, Chicago Tribune, San Diego
Tribune
Features in Asian American media
Reviews in parenting, school, and teacher media
Published to coincide with back to school month
Promotion on the publisher's website (www.immedium.com)
Publicity and promotion in conjunction with the author's speaking
engagements
Oliver Chin is the author of the popular annual children's book
series Tales from the Chinese Zodiac. This remains the only series
in English on the animals of the Lunar New Year, which is
increasingly celebrated worldwide. He presents at schools,
libraries, and museums nationwide and teaches artists of all ages
how to create their own comic books.
Juan Calle co-wrote and illustrated children's picture book Good
Dream, Bad Dream. He is the art director at LIBERUM DONUM Studios,
based in Bogotá, Colombia. As a team of illustrators and animators,
they have worked for the book industry clients like WELDON OWEN
publishing and Capstone Press, on titles for young audiences such
as SHOW ME HOW series, PAPERMANIA!, HOW TO BE A WEREWOLF, HOW TO BE
A ZOMBIE, and HOW TO DRAW INCREDIBLE DINOSAURS. The team works for
the advertising and entertainment industry, and creates 2D and 3D
animation for movies and TV, and visual development and concept art
for video games.
"Along with its playful text and easy to follow storyline, The Year
of the Rooster’s dazzling illustrations by Juan Calle offer
children adorable cartoon-like characters to connect with. As the
need for diverse books remains strong, Chin’s book is an important
reminder of how invaluable reading and learning about other
cultures and traditions is for growing young minds. The Chinese New
Year is always a great entrée into the Chinese culture and Chin’s
books, as well as all of Immedium’s titles, continue to provide
this engaging content." - Good Reads with Ronna
"The book was enjoyable to read and fun to talk about. Not only do
we find out more about the animals of the lunar zodiac, but we
learn, along with Ray and Ying, the value of persistence, hard
work, and following your dreams a plus for parents!... My
daughter had me read the book twice in a row, which indicates her
approval... And if you enjoy reading The Year of the Rooster: Tales
from the Chinese Zodiac, there are eleven others in the series to
explore. Children will especially love to read about the animal of
their particular birth year." - The Asian Reporter
"A number of years ago I stumbled upon a series of children’s
books, subtitled Tales from the Chinese Zodiac. There was a book
for the Chinese New Year, and I eagerly bought the one for the Year
of the Snake, glad to find something to help my then 3 year old
daughter appreciate the coming Chinese New Year. Fast forward to
2017 and the last of the series has come out, to celebrate the Year
of the Rooster, a full dozen years after my own daughter was born
in the last year of the Rooster, 2005. With a complete set of 12
published, you can now find a children’s book for every year/sign
in the Chinese Zodiac." - 8Asians
"The Year of the Rooster is a cheerful start to anyone’s year. With
happy, spirit filled animals, The Year of the Rooster will delight
kids with the dynamic images on each spread. Teachers and parents
will like the positive messages, the educational value, and the
inclusive story. Told in both English and Chinese, this bilingual
story can help new immigrants learn a new language. Chin’s story is
fast-paced, with messages of community, working together, and being
the best you can be, while following the phoenix’s virtues and
goals." - Kid Lit Reviews
"So while The Year of the Rooster marks the end of an era, it also
satisfyingly brings the cycle of the Zodiac fill circle. There will
be those who have scooped up the books as they emerged each year:
but the good news is that it really doesn’t matter when you
discover these fun stories they are extra special in their own
year of the Chinese cycle or when their particular animal is
significant, but young children can now enjoy all twelve stories,
all year round...The Year of the Rooster is a fun, feel-good story
that is sure to set young children crowing for more " - Mirrors,
Windows, Doors
"Oliver Chin has a real knack for retelling the ancient Chinese
zodiac stories for today's modern reader, and making them fun,
energetic and understandable to anyone not already familiar with
the tales, as well as those who are. And once again, the tales are
totally supported by artist Juan Calle's dynamic, colorful
illustrations." - Randomly Reading
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