Publicity: National publicity firm, Buoyancy Public Relations, has
been retained to provide publicity for the book launch and
post-launch.
Reviews:
Advanced Reading Copies are being printed in November and sent out
for trade and consumer reviews.
NetGalley will be used to elicit other reader reviews
Bloggers and other reviewers will be contacted for pre-release and
post-release reviews
Media publicity:
News releases will be issued at periodic intervals to Christian
media and other media outlets including newspapers, magazines,
radio and television programs which appeal to the target audience
for this book.
Pitches and follow up to obtain media interviews will be initiated
for key media targets in months before and after the book
launch
Author Platform Website:
Professionally designed website will build brand awareness for
author and book.
In addition to author and book info, site to include book trailer,
blog posts, and media center and links to other articles and media
coverage
Social Media:
Author plans participation with new Facebook page, LinkedIn
account, and Twitter both pre and post launch
BookGrabbr contracted to promote book on social media
Advertising and e-mail marketing:
Book Fun magazine (circulation 500,000 readers). Author writing
monthly articles Nov 2016 – April 2017 to build awareness of him,
with ads to be followed from April- Sept 2017.
Ads planned for Christian Retailing (minimum of 6 monthly ads)
Ads in Parable and Munce catalogs
Facebook and Google ads to be added after book launch
Weekly email blasts to 25,000 opt-in pastors through Inspire for a
one-month promotion
Tradeshows/conventions:
Book will be included in trade shows including International
Christian Retail Show, Frankfurt book show and others to be
determined.
If available, author may travel to shows for interviews and other
book representation.
Book signings and events:
The author, who is a pastor, will have several author signings in
bookstores in the Seattle area, and later possible speaking events
in the area in the months following the book launch.
Ongoing marketing plan development – Author has hired additional
marketing consultants and additional elements are expected to be
added to this preliminary plan over time.
I am a retired Presbyterian minister, married for 48 years and have Master of Divinity and Doctor of Ministry degrees from Fuller Theological Seminary. As a pastor, I loved to paint word pictures so the congregation could better identify with the biblical text and have carried that love into the writing of this book. The kernel for the manuscript came from a sermon. The rest was forged in the crucible of my experience.
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