Ron Kaufman is author of the New York Times and USA Today bestseller, Uplifting Service: The Proven Path to Delighting Your Customers, Colleagues and Everyone Else You Meet. For more than two decades, Ron has helped companies on every continent build a culture of uplifting service that delivers real business results year after year. Making transformation his mission, Ron is one of the world's most sought-after educators, consultants, thought leaders, and customer service speakers in achieving superior service. Ron works with a successful clientele of government agencies and multinational corporations. He delivers powerful insights and global best practices enabling organizations to gain a sustainable advantage through service. Ron's methodology is easily customized to suit the unique needs of each organization, including all departments and team members from leadership to frontline. Ron is a columnist at Bloomberg BusinessWeek. He is the author of fifteen books on service, business, and inspiration. He has been featured in the Wall Street Journal, the New York Times, and USA Today.
"When I picked up "UP Your Service!," the first thing that struck me was how thick the book was: 250 pages and more! I wondered if service quality as a subject needed so many pages to get the core ideas across. But once I began to read the book, my doubts vanished. I realized that this book has a unique style designed to educate and entertain the reader. I am impressed by just how enjoyable it is to read and learn from this book. The book's volume is partly due to the easy-to-read format with illustrations and photographs, with plenty of reinforcements to drive home the key learning points. Many management authors tend to expound arcane concepts in their books, and yet expect their readers to retain what they have read. I didn't find this in Kaufman's book. Instead, Kaufman presents concepts and ideas with easy-to-remember photographs, graphics and diagrams. "UP Your Service!" is really written for the busy executive, as it gets its messages across very quickly. The reader need not plough through loads of theory before learning a useful lesson in service. Kaufman uses real-life stories, making it easy for the reader to understand the principles behind good service. For example, to illustrate the concept of service cycles, he uses events such as planning a wedding and buying insurance, experiences which most people go through at some point in their lives and can therefore relate to. At the same time, Kaufman illustrates his book more than 200 with real-life case stories from companies most of us have heard of, including Raffles Hotel, Apple Computer, Singapore Airlines, Federal Express, Microsoft and so on. Kaufman has also made his content current by including stories about dot.com companies such as Amazon.com, eBay, Streamline and The Motley Fool in line with the emergence of successful dot.com companies against a traditional, bricks-and-mortar market space. Kaufman has his own unique service quality lingo and is adamant about drilling these definitions into your u
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