Think Small is a simple and accessible plan for success, based on seven scientifically tested steps that really work.
Owain Service (Author)
Owain Service is the managing director of the Behavioural Insights
Team. He was previously a deputy director of the Prime Minister’s
Strategy Unit, where he led programmes of work on public service
reform, education and energy.
Rory Gallagher (Author)
Dr Rory Gallagher is the managing director of the Behavioural
Insights Team’s operations in the Asia-Pacific region and is based
in Sydney. He has previously worked in the Prime Minister’s
Strategy Unit and the Department of Education.
Thinking small is not the opposite of dreaming big. It is the
pathway to achieving those dreams.
*Times Educational Supplement*
Governments around the world are using behavioural insights to help
people achieve their goals. This great new book shows how you can
use the same tools in your own life. Go nudge yourself!
*Richard Thaler, winner of the 2017 Nobel prize in economics*
Self-help with a difference...will help a lot of people to do the
things they've always wanted to do
*The Times*
Science meets self-improvement, delivered with a rare combination
of humanity and attention to the evidence. Prepare to discover how
behavioural science can transform your job, your waistline, or even
your marriage. Bravo!
*Tim Harford, author of The Undercover Economist*
I love this book. Funny, wise and practical, it will make you a
better and more effective person. Service and Gallagher present
complex ideas in a simple, easily digestible package.
*Cass Sunstein, co-author of Nudge*
Wonderful. A rebuttal of that commonplace assumption that leads us
astray every day: that only big, bold changes lead to large
effects.
*Rory Sutherland, Vice Chairman of Ogilvy & Mather*
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